Radio Carrier
What Carriers Work with Short Codes?
With so many people using cell phones today, mobile marketing is the key to success for your organization. Mobile advertising is an effective way to connect with your consumers. Mobile marketing opens up a one-to-one dialogue and relationship with customers anytime, anywhere.
Mobile marketing has caught the imagination of all advertisers. Today, customers are flooded with advertisements. As people keep their cell phones switched on almost always, products have a great opportunity to cut through the competition and interact with customers in a more meaningful way.
A simple and yet effective marketing strategy is the use of short codes. Short codes are special telephone numbers that have fewer digits than the full telephone numbers. Short codes are specifically designed for ease for use. Keywords are usually assigned to organizations that take the service of short codes. When someone answers on that specific keyword, the information is passed on to the respective e-mail addresses of the respective companies or to the respective control panels of the short codes of the respective companies. Short codes make the communication system quicker and more dependable and make the lead generation procedure simple for the organizations.
Interacting with consumers, using short codes, is probably the best form of communication. Some of the benefits of using short codes are:
- When customers reply to bulk SMS, text message sweepstakes, premium SMS, you get an opportunity to create a valuable database of your customers.
- Short codes have fewer digits and so are very easy to remember.
- Call-to-action is very fast as consumers reply to the message immediately.
- For 80% of cell phone users, text messaging is the primary form of communication.
- Using customer database, you can run promotions and campaigns.
- Entice customers to purchase your products by offering them mobile coupons.
- Increase product awareness among consumers.
Short Code – Success Story
“GQ” magazine once launched text message sweepstakes, where consumers were asked to text a message to a short code for a chance to win a Kid Rock CD. The response was overwhelming with more than 64% of contestants entered within the first day of the promotion launch. This drive was a great success in driving the GQ brand awareness.
Short code was also a huge hit with the famous television serial “Big Brother” where consumers were asked to vote for their favorite celebrity. “American Idol” also utilized the power of short codes to generate the interest of the consumers.
In 2005, Dove conducted a text message voting campaign called “Campaign for Real Beauty”. They put out photos of women on websites and billboards and asked people to vote through a short code if the woman had wrinkles or was astonishing. The promotion created a buzz, and encouraged consumers to adopt text messaging and short codes.
Text message marketing and short codes have been successfully implemented by auto dealers, colleges and schools, event marketers, newspapers, magazines, nightclubs, radio, real estate, restaurants, retail, sports teams, televisions and more.
Carriers that work with short codes
Some of the carriers that support short code functionality are:
Alltel
AT&T
Boost
Cellular One
Centennial
Cincinnati Bell
Cingular
Cricket/Leap
Nextel
Sprint
T-Mobile
U.S. Cellular
Verizon
Virgin
Short codes are a great substitute for products to effectively add text-message-based marketing to their campaigns. So go for short-code-based promotions, it’s simple and addictive!
About the Author
Anthony Wayne works in the marketing department of Advanced Telecom Services, providers of mobile marketing site 84444.com. Wayne is also the editor of the Text Message Blog.
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